Smarter, faster, more efficient – that’s the promise of generative AI in modern sales workflows. And Zoho is leading by example: with the integration of Zia, Zoho CRM’s AI assistant, businesses can now create emails, follow-ups, or summaries directly within the CRM – no coding or copy-pasting needed. In this article, we’ll walk you through 5 smart use cases that show how generative AI can streamline and accelerate your sales operations.