Digital marketing should be part of any solid communications strategy. Almost everyone spends a significant amount of time online these days, surfing social media, researching Google search results or being served digital ads.
With constant technological advancements, the way people connect with their existing and potential customers has changed.
Digital marketing is about developing effective strategies to reach customers, convert them, motivate them to close a deal, and ultimately get them excited about your brand or product.
From the multitude of digital marketing activities and tactics, our experts will create a strategy tailored to you and your target group that will help you achieve your goals!
The market development strategy helps you to optimally align marketing and sales activities. Both the conception and the elaboration of measures to achieve the objectives are the foundation for increasing your business success.
Today, there are well over three billion active social media users. The influence of social media on companies is already enormous and will continue to grow.
But not all social media is the same – the individual channels differ significantly from each other in some aspects. Technical requirements, algorithm, user demographics, post design and linguistic form vary from channel to channel. However, this is precisely why most channels can be combined well to get the best possible benefit.
We define the target group that is relevant for you, select the right channels, and distribute the content developed for them to your community in a targeted manner!
Search engines are an essential part of the Internet and facilitate navigation through the World Wide Web.
The intrinsic motivation to find a solution to a problem with a search query makes this pull medium a valuable component of the digital advertising strategy. Search engine advertising such as Google Ads and Bing Ads, often deliver – as web analyses show – very valuable users and are especially important for new customer acquisition.
We identify the keywords relevant to you and create optimal ads for you, so that you can use search engine advertising efficiently and economically!
Your website is your most important digital channel. Most digital marketing activities have only one goal: to generate traffic to your homepage and landing pages.
Customer relationship management was yesterday and the challenges of marketing technologies (martech) remained unsolved. Today, customer experience platforms are used that combine information from all customer channels and provide the basis for marketing and sales automation.
The time input for the maintenance of databanks is enormous. Therefore many companies often give up on personal salutation, because their data sources don’t offer any information about their gender. We have come up with a solution for this exact problem: The Auto Gender and Salutation Detection Extension.
We all know it. That one keyword, that keeps coming up: Brand strategy. But why is this term pushed so much, and why do companies from all around the world attach such great importance to the creation of their brand strategy? We asked our Communications Consultant Martin Hehemann.
You’ve finally finished your studies and you’re off to CEYOND. But what are the obstacles? What is the digital marketing team like? Is onboarding going smoothly despite Corona? I answer all these questions as a “newbie” in the following blog post.
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Due to the current Corona situation, we are also available for a virtual meeting.