Culture

Wissen ist Macht: Erfolgreiche Unternehmensführung mit Wissensmanagement

Knowledge is power: Successful corporate management with knowledge management

In this exciting expert interview, Martin tells us why knowledge management is the foundation of goal-oriented internal communication and leadership and how you can also use it efficiently in your own company. With his many years of experience as a management consultant and his specialized know-how in various industries and areas, such as IT, automotive, communication, sales, and finance, he provides valuable insights into efficient and effective knowledge management.

The brand strategy as the key to success

We all know it. That one keyword, that keeps coming up: Brand strategy. But why is this term pushed so much, and why do companies from all around the world attach such great importance to the creation of their brand strategy? We asked our Communications Consultant Martin Hehemann.

Every beginning is hard- but not with CEYOND!

You’ve finally finished your studies and you’re off to CEYOND. But what are the obstacles? What is the digital marketing team like? Is onboarding going smoothly despite Corona? I answer all these questions as a “newbie” in the following blog post.