Customer Relationship Management (CRM) focuses on customer care and the administration of customer data. The digital mapping of customer relationships using Zoho CRM makes it possible to keep a complete overview of all previous and current processes within all sales phases. The great strength of Zoho is its easy integration with other diverse Zoho applications. Zoho CRM also includes project management. Contact data can be saved directly from Zoho Mail in the CRM, all interaction processes from all social media channels, e-mails and much more are collected for each lead.