SHOW EXPERTISE, NOT PRODUCTS
Positioning employees as experts via social media can be very beneficial for companies. Even small businesses and start-ups should not forget the power of publicity.
This expectation usually remains unfulfilled for companies: To create a social media presence overnight, which – as they say – is a “hit”. That, says Christoph Schmutz, co-founder of the Viennese digital agency Ceyond, works best for large companies that have already invested a lot in branding. And even then, it’s usually only at enormous expense.